1. I feel like it is a huge advertisement for companies to show off their products because the way they portray the items can tell the viewer. Plus the amount of items that are sponsored in the movie is insane and says how much of an advertisement the movie really is. You can still understand the movie and everything but once you know how many advertisements there are, it ruins a part of the movie.
2. I think that it didn't take away the story line at all, you can still be able to watch the movie with no problem and being distracted by the products being shown. If you're trying to watch a movie, you are going to be looking and listening for the story line and understand it. Its possible for Transformers, but if you pay more attention to ads then it will definitely take away your attention to the movie.
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