Conair curl secret
Who is the intended audience?
The intended audience would be teenagers and young adult girls.
How does the ad appeal to them?
This appeals to them by it being demonstrated so easily and the narrator is saying how much better it'll make your hair look and such.
3. What visual element(s) does the ad contain? How are they used? (Refer to handout).
The ad contains brightened lighting and a soft focus on the screen.
4. What story component(s) are contained in the ad? How are they used?
The story components used are setting in a darkened room focusing on the product, one character who uses the product, and subtext at the end of the ad.
5. What need(s) does the ad exploit? Explain.
I find the ad exploits that it has the needs of to make you physically attractive and feel better about yourself. They show it as if your hair isn't curled using the device, you won't "look as good".
6. Does the ad address a social issue? How?
No it doesn't show a social issue at all.
7. In your opinion, is the ad effective? Give at least 3 specific reasons why/why not.
I think the ad is somewhat effective. It shows how the product works and that it's faster than a regular curling wand. It also shows that it can look alot better than regular curling.
Babyliss curl secret
Who is the intended audience?
The intended audience is teenage girls and young adult girls.
2. How does the ad appeal to them?
It shows demonstration and how the end result is when done using the curling device.
3. What visual element(s) does the ad contain? How are they used? (Refer to handout).
It had softened camera focus and lighting. They use it to make the ad more perfected looking.
4. What story component(s) are contained in the ad? How are they used?
They basically have the setting of a random darkened room and a girl using the product.
5. What need(s) does the ad exploit? Explain.
It shows that it'll make you more attractive and feel better about your looks.
6. Does the ad address a social issue? How?
No it doesn't address a social issue.
7. In your opinion, is the ad effective? Give at least 3 specific reasons why/why not.
I feel like it is as effective as the other ad. They seem very similar.
I think both of them are as effective. The advertising is the same and the product is the same. I think the only difference is that one is slightly cheaper than the other.
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