Wednesday 23 March 2016

Advertising



Conair curl secret


 Who is the intended audience?
The intended audience would be teenagers and young adult girls.

How does the ad appeal to them?
This appeals to them by it being demonstrated so easily and the narrator is saying how much better it'll make your hair look and such.

3. What visual element(s) does the ad contain? How are they used? (Refer to handout).
The ad contains brightened lighting and a soft focus on the screen.

4. What story component(s) are contained in the ad? How are they used?
The story components used are setting in a darkened room focusing on the product, one character who uses the product, and subtext at the end of the ad.

5. What need(s) does the ad exploit? Explain.
I find the ad exploits that it has the needs of to make you physically attractive and feel better about yourself. They show it as if your hair isn't curled using the device, you won't "look as good".

6.   Does the ad address a social issue? How?
No it doesn't show a social issue at all.

7. In your opinion, is the ad effective? Give at least 3 specific reasons why/why not.
I think the ad is somewhat effective. It shows how the product works and that it's faster than a regular curling wand. It also shows that it can look alot better than regular curling.

      
Babyliss curl secret




Who is the intended audience?
The intended audience is teenage girls and young adult girls.

2. How does the ad appeal to them?
It shows demonstration and how the end result is when done using the curling device.

3. What visual element(s) does the ad contain? How are they used? (Refer to handout).
It had softened camera focus and lighting. They use it to make the ad more perfected looking.

4. What story component(s) are contained in the ad? How are they used?
They basically have the setting of a random darkened room and a girl using the product.

5. What need(s) does the ad exploit? Explain.
It shows that it'll make you more attractive and feel better about your looks.

6.   Does the ad address a social issue? How?
No it doesn't address a social issue.

7. In your opinion, is the ad effective? Give at least 3 specific reasons why/why not.
I feel like it is as effective as the other ad. They seem very similar.

8.      Which of the two ads is the most effective? Why?
I think both of them are as effective. The advertising is the same and the product is the same. I think the only difference is that one is slightly cheaper than the other.
      

Friday 11 March 2016

Generations of Pop Culture

     Pop culture back in the day was more interesting and better then it is now. Back when my grandmother and grandfather were my age, in around 1965, pop culture was full of mainly musicians. These musicians include, some of my favorites, The Seekers, Cilla Black, The Animals, Dusty Springfield, The Ronettes, and The Beatles. The Grateful Dead was trending in 1965 at the time because they played their first ever concert in San Francisco. Also a few popular films like The Sound of Music, The Beatles Help!, and Mary Poppins were released. One thing I find interesting which can be part of pop culture, since smoking cigarettes was a thing and commercials back then always made it look fun and good for you, was that the UK banned cigarette commercials on TV.

The Ronettes
The Rolling Stones












     Moving up from that generation, my dad when he was 17, in 1990, pop culture was still big in music with people such as Mariah Carey, The B-52's, Vanilla Ice, Aerosmith, Billy Joel (one of my favorites, Red Hot Chili Peppers, Whitney Houston, and so on. A huge thing that had hit pop culture was when Milli Vanilli's producer had announced that the duo had been lip syncing and not even using their own voices on the recording albums. Movies like Edward Scissorhands and Home Alone were also released.

Foo Fighters

Stone Temple Pilots


     Now when my mom was 17, in 1999, pop culture had changed even more. More music that I do prefer to listen to quite often was introduced like Korn, Blink 182, Limp Bizkit, Foo Fighters and so on. There was still "pop" singers like Christina Aguilera, Backstreet Boys, Eminem, Cher,etc. Much better TV shows were a big thing in this year like South Park (childhood favorite), The Simpsons, That 70's Show, etc. Also in 1999, my favorite movies like American Pie, South Park: Bigger, Longer, and Uncut, and Austin Powers came out.

Britney Spears

       I have noticed pop culture for the different years all have lots of famous musicians in common. It was one of the biggest things and still is to this day. I am not really surprised other than the fact of how all these popular things have brought us our own generation today.

Digital Citizenship

  1. How would you define digital citizenship? What does that even mean?  
I would define digital citizenship as using social media in the right way. It means that we can use social media and such but we cannot post inappropriate content on the websites. 

2When using social media, would you consider yourself a good “digital citizen?” Do you use social media to post positive things about yourself and others?
    I think I would be considered a good citizen... I do use bad language but that doesn't make me a bad person? Its only language, unless it is targeting towards someone or something. I do not target anybody on social media or in general. I post somewhat positive things and well mainly use social media to talk to people that I know. 

  3. Is our school’s “digital citizenship” practice a pass or fail?
    I think ours is both a pass and a fail. I know most students in every school have bad ways of being on social media and can make the school look bad. 

   4Rate our school using the rubric at the bottom of the post – what number would we get?
     I think our school is at a 2 on the chart. 

    5. What could we do differently?
      I think we could always set out like a list of "punishments" if anything you post on social media is inappropriate and can be linked to the school in any way. Only if it is effecting the school then it should be dealt with by the school.